Page 2 Poetry can make people swoon, and a shocking image can enrage people to action. But one of the lesser-known, but no less powerful, ways to invoke emotion is through colour.
Colour Psychology and Digital Marketing Source: It may change the success of your marketing efforts. There are copious amounts of research that confirms this. Refer to the research noted at the bottom of this blog for details.
Therefore, when trying to influence consumer behaviour, lets try to use everything we can in our arsenal to get the results we want. Wikipedia defines colour psychology as: Factors such as gender, age, and culture can influence how an individual perceives colour.
Color psychology is also widely used in marketing and branding.
Companies also use color when deciding on brand logos. In this blog I will try to give you an understanding of some generalisations regarding colour psychology. I will also discuss the impact that gender, culture and age have on colour perceptions.
Particularly interesting are the studies of the effect of colour on buyer behaviour. You are probably thinking that green attained a higher conversion rate.
Joe Hollock conducted a number of tests on a diverse cross section people of different ages, cultural backgrounds and genders and asked them a series of questions based on 10 colours including black and white. This might have some impact on the Hubspot call to action button test explained above.
Lets have a closer look at some of the results of this study. As I mentioned earlier, gender has some impact on colour preferences as the study illustrates: People tend to associate colour with objects they purchase. The survey asked questions relating to purchasing behaviour.
The terms below do not typically have colour associations and are worthy of noting if you are creating a logo. Dimensions of Brand Personality — Jennifer L.
Aaker Each of these dimensions can also correlate to colours.Color has been used as a catalyst for affecting human mood and behavior in marketing for centuries. Today, similar principals of color psychology are being utilized across the web to insight interaction and emotion from onlookers and consumers alike.
Our society depicts basic moods, emotions, and feelings based on the rainbow spectrum, as seen below: Color theories create a logical structure for color and encompass an assembly of definitions, concepts, and design applications.
The Psychology Of Color. Color and visual cues can have a dramatic impact on conversion rates. (and create gender-centric marketing imagery), you could end up losing out on up to 50% of your web traffic and conversions.
Decide which emotions you want to convey. Psychological Properties Of Colours There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
Marketing and advertising are well-known for utilizing color psychology. The fact that some companies have heavily invested in this type of research and many others have followed through in its use shows they have at enough belief in the concepts of color psychology to implement them in their advertising.
Colour Psychology and Digital Marketing explores the impact of colour psychology on digital marketing. We discuss the meaning of colours and how to utilse colour to meet your digital marketing goals. There are as some associations between colour and emotions in the English language, such as, green with envy or blue meaning sad.