Green marketing in the automobile industry

The most of the harm has been done by the developed and developing nations. InChinese GDP was 5. Shrivastava suggested that to differentiate their products, improve product quality and lower cost of production companies can use not only product but also process innovation.

Green marketing in the automobile industry

Apr 18, Chevrolet Bolt EV Electric cars are often touted for their financial and environmental benefits, but there's another major perk they offer to consumers.

They're very nice to drive. Many drivers have been won over by electric cars' near-silent operation and instant torque delivery. Electric Cars' Secret Advantage: They're Just Nicer To Drive Apr Now, there's at least a glimmer of hope that carmakers may finally begin promoting those qualities as they seek to sell more electric cars.

Green marketing in the automobile industry

Low gas prices dampened sales inbut carmakers will have to produce more electric cars to meet stricter emissions standards nonetheless. That is spurring automakers to promote the benefits of electric cars more aggressively, judging from the tone of a panel discussion at the SAE World Congress covered by Wards Auto.

Indeed, many electric-car advocates have expressed frustration with inadequate marketing of plug-in cars by GM and other companies over the past five years. Nitz believes word-of-mouth marketing will help deal with general consumer ignorance of electric cars.

Current owners can help promote electric cars by sharing what they like about their cars, Nitz said, including how nice they are to drive. Those positive reactions seem to be the norm. Jackie Birdsall—executive engineer, Toyota Engineering and Manufacturing North America—said she doesn't know anyone who, after driving an electric car, wanted to go back to internal combustion.

Manufacturers can also better promote electric cars by focusing on design, believes Honda senior chief engineer Yasuyuki Sando. The Tesla Model S is an example of an electric car that can attract consumers' attention purely with styling, he noted.

Half of car buyers say electric car must have miles of range Honda plans to launch a new battery-electric car bybut that model may not actually have unique styling. While Honda will not confirm anything, it is widely believed the battery-electric model will share a platform with the Clarity Fuel Cell set to launch this year.

Newswire | Green Marketing Drives Consumer Auto Consideration, Purchases | Nielsen

But it's a notable step forward if Toyota and Honda executives now acknowledge in public that the experience of driving an electric car is simply better, and that plug-in vehicles can be just as sexy and beautiful as any other kind of car.Nielsen research shows that green marketing by automakers effectively drives customers to the showroom.

Ford, Honda, Toyota, Chevrolet and Nissan have taken that idea to heart—and are now finalists for the third annual Nielsen Automotive Green Marketer of the Year award. Recognizing the brand that. Oct 17,  · The auto industry has convinced itself it needs to produce more electric vehicles, but there’s one more decision to make – should it go for battery only, or plug-in hybrid.

Nitz believes word-of-mouth marketing will help deal with general consumer ignorance of electric cars. ALSO SEE: While U.S. plug-in sales were flat last year, rest of world soared.

Green technology is becoming more common in the industry, in ways that benefit both the environment and the consumer.

5 green marketing strategies to earn consumer trust | GreenBiz

You might not even know about Green Technology – Disruptive Trends Transforming the Auto Industry. . University of Halmstad School of Business and Engineering Master International Marketing Integration of Green Marketing within the automotive industry.

Jan 14,  · Combined with a smart, forward-thinking approach, the Green Guides can be a useful tool for building credibility — the key to effective and responsible green marketing. This story was adapted from " How to Make Credible Green Marketing Claims " by .

Green Industry Analysis - Cost & Trends