Identification of one key problem…………… A Case Study Synopsis of the situation Panera Bread is a casual made-to-order fast food restaurant that offers specialty breads, sandwiches, tossed salads and soups. Established inwith 1, company owned and franchised locations, Panera Bread has moved into the forefront of the restaurant business, and has strategically penetrated the market while acquiring a robust amount of loyal customers.
Panera Bread Company I think it would be wise to consider opening locations within retail and grocery stores around the nation. I personally feel it would be wise to open Panera Bread locations in less popular regions inside retail or grocery stores.
You would hardly need advertising, as all the people walking into the store and past the restaurant would be advertisement enough. People who might not normally choose to eat there, may be more apt to eat there by simply walking by and seeing all the bakery items or smelling the aroma of the fresh baked bread.
I think this is something definitely worth considering. Finding of Fact 2- Panera should consider expanding their menu options to accommodate the choices individuals may consider in the later evening, such as more dinner options, wine, and possibly specialty beers.
Panera Bread has focused most of their attention thus far to the breakfast and lunch menu. Panera has already established itself as being a meeting place among people and is extremely popular among college students.
I think adding alcoholic beverages, such as wine and specialty beers to the menu in the evening would be a nice addition to the menu. By researching current trends in the geographical area, Panera would have the ability to focus on how the company can adjust to fit the lifestyles of more prospective customers.
I would suggest implementing this in select stores across the country on a trial basis. I think the company would find that in doing this, the restaurant would attract people to stay later, and possibly attract a whole new segment of individuals in the later evening.
Finding of Fact 3- Panera Bread Company should place more focus on their advertising and marketing strategy for not only financial gain, but for brand loyalty purposes.
Increasing brand awareness and brand loyalty could really take the company to the next level. Now that the marketing strategy is a bit more aggressive, it might be beneficial to use more social networking for coupons and incentives.
Holding local events and promotions in the restaurant is a great way to network as well. I personally think a great way to increase brand awareness and brand loyalty is selling your products in a retail or grocery location on the shelf.
For example, last week when I was at Wal-Mart, I was looking through the cheese display. I saw Cracker Barrel block cheese that I had never seen before. I love to eat at Cracker Barrel and if it has the Cracker Barrel name on it, it must be good right?
So I bought it, and of course my family enjoyed it so I will be purchasing it again. When a company sells their products in a grocery location, and someone who enjoys their menu in the store sees them, they are going to be more likely to purchase the products with the brand name that they are seeing on the shelf.
Another example of this would be when Red Lobster put their cheddar biscuit mix out in the grocery stores. That product is a Red Lobster staple and people were attracted to it that enjoy eating at Red Lobster. Another way they could achieve this is creating partnerships with other companies.
For example, using Panera brand name bread in a well-known restaurant, like Outback Steakhouse or Ruby Tuesday, could be beneficial for both companies. I think all of these would be good ways to expand on the advertising and marketing strategies of Panera Bread Company and would aid in financial gain and brand loyalty in the long run.
Works Cited Wheelen, Thomas L. David Hunger, Alan N. Hoffman, and Charles E. Strategic Management and Business Policy.The case study: “Panera Bread Company (): Still Rising Fortunes?” Case 16 starting on page , will include a synopsis; using the Week 1 Addendum, identification of their resources, capabilities, and core competencies; and three findings of fact.
History: “Panera Bread Company and its subsidiaries operate a national bakery-cafe concept with 1, Company-owned and franchise-operated bakery-cafe locations in 42 states, the District of Columbia, and Ontario, Canada, serving almost million customers a week” (Panera Bread Company K).5/5(1).
16 Panera Bread Company (2()10;: Still Rising Fortunes'' History as CEO and Chairman effective May 13, For Panera to continue to rise, the company's.
Panera Bread is a renowned restaurant that has come about from the merging of great companies and people. However, the beginning was actually with Au Bon Pain which was started in Boston’s Feneuil Hall as a demonstration bakery.
The case study: “Panera Bread Company (): Still Rising Fortunes?” Case 16 starting on page , will include a synopsis; using the Week 1 Addendum, identification of their resources, capabilities, and core competencies; and three findings of fact.
Case: Panera Bread Company – Still Rising Fortunes? Discuss Panera’s sales growth. Discuss Panera’s business level strategy. Discuss the competitive landscape of the restaurant industry.