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Associations About Associations with color are defined, in part by Faber Birren the author of Color Psychology and Color Therapy by our senses, language, objects or formsand personality characteristics.
This section presents the results of color associations and how they compare to other published studies.
Senses In association with touch, colors appear warm, cool, dry, and wet to name a few. Newhall, a researcher and author performed a study where he used 50 color samples to solicit responses from observers to find out what colors best represented warm and cool.
Language The English language abounds with expressions pointing to connections between colors and emotions. It is possible, for instance, to be purple with rage or green with envy. Sometimes one sees the world through rose-tinted glasses; at other times one is feeling blue Color and Emotions, 1.
Hall, the author of Among Cultures: These words include, trust, security, speed, and high-technology.
Birren correlated the color blue to the emotional feeling of sadness or depression Color Psychology and Color Therapy, This came about, Birren continues, because the color blue once referred to the insane, then expanded to symbolize mental depression in a general sense.
One could say that without trust, security is hard to establish.
Red is considered to carry the association of intensity, rage, rapacity, and fierceness Color Psychology and Color Therapy, Objects People tend to associate colors with the quality of objects they purchase. People will associate colors to objects that represent themselves like a new car, a home, or even a business suite.
In the survey, several questions were asked with regards to colors and quality. Below is a graphical representation of the survey results: Birren states in his Modern American Color Associations table that Black represents spatial darkness, night, morning, funeral, depression, negation of spirit and death Color Psychology and Color Therapy, There are two reasons for this: Second, he mentions black with regards to the ease of seeing the object.
He states that colors like blue, purple, and black cannot be clearly focused on at distances. Furthermore, the aforementioned colors especially black are very hard to see as the level of light is lowered.
High technology is the last phrase examined under the object heading. High technology is used because it carries through mass media characteristics of high quality. In addition to high quality, high technology seems synonymous with reliability and dependability.
The two colors that most represent these three characteristics according to the data are black and blue. Personality Color and personality could be a research project on its own. Three questions were asked in regards to color and personality: And what color would you associate with fun?
See below for the results of the survey data: Birren notes that purple has a historically close association with dignity. He also states that red associates with the American flag and the fourth of July Color Psychology and Color Therapy, Birren associates blood, fire, danger, rage, and fierceness to red, while at the same time associating mourning, funereal, ominous, deadly, and death to black Color Psychology and Color Therapy, One hypothesis for the split in this section may have to do with the wording of the question.
That is, one color may represent the word fear and the other terror.WhiteSmoke’s online grammar checker is the best grammar checker software available for identifying and fixing grammar mistakes in academic documents, business letters, and anything else.
Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback. This paper was written by Joe Hallock in and was the final deliverable for his undergraduate thesis at the University of Washington. New Media Communications For the actors, the goal was a paradox: real emotion, produced on cue.
— Claudia Roth Pierpont, New Yorker, 27 Oct. Again and again, he returns in his writing to the paradox of a woman who is superior to the men around her by virtue of social class though considered inferior to .
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